bRINGING bACK THE CULTURE OF bASKETBALL TO THE bLACKTOPS
Outside J's 3-on-3 Outdoor Basketball League
MEET THE FOUNDER & DIRECTOR
"I'm Jalen Coleman, and I'm a teenager with a passion of creating a bridge between children in the community and basketball. My love of serving the community grew out of watching my parents run Urban Scholar Academy, an Inglewood academic non-profit organization. My love of basketball came at the age of six years old when I first started playing at the Inglewood Parks and Recreation Center near my home. I did great that season and immediately told my parents that I love how the game of basketball was played. Thus, I continued to play recreational sports as the years went by.
At the age of nine, I started to play travel basketball, where I would compete in weekly tournaments during the weekends. The price, the time, the traffic, and the travel for basketball became costly. I wondered why families had to travel 30+ miles to a basketball game when there are empty courts in every community?
Then Kobe died while traveling with his daughter and team to a travel basketball game. She and I were the same age. That tragedy hurt, but motivated me as well.
Now, I'm dedicated to returning basketball back to the blacktop. Up the block. Around the corner. Down the street. For the kids. For the community. For the culture."
Benefits of 3-on-3 basketball...
"Ever since Ice Cube founded the Big 3 on 3 league, I fell in love with 3-on-3 basketball, half court game with no coaches or plays; just sneakers screeching to the hardwood court and enjoyable moments for everyone. My goal with starting Outside J., a non-profit organization, is to make sure youth in my community feel the experience and fun of basketball at the local courts."
-Jalen Coleman, Founder
"I love having the ability to play the game that you love with your friends in a small setting."
"I always loved playing pickup basketball one of my favorite things to do. "
"I love the mission for Outside J and can't wait for it to launch"